FAAM Logo and Branding Guidelines

The FAAM identity is designed to be a strong, recognisable mark that can be flexible in its application. A few basic rules will help to maintain a consistent feel across our communications.

FAAM users should display the FAAM logo on any promotional or corporate materials they produce, including presentations, reports and websites.

Download the logo

Our primary logo is available for download in a print-ready format (.pdf) or for digital use (.png). This is the first-choice logo for print and online material, and should be used for most communications that come into contact with key stakeholders, users, and the public.

FAAM Icon Logo in Colour (.png)

FAAM Icon Logo in Colour (.pdf)

For design flexibility we also provide the logo in mono-color as white or black. This may be needed to improve the legibility of the logo when placed against dark or blue background colours, or when printed in black and white.

FAAM Icon Logo in White (.png)

FAAM Icon Logo in Black (.png)

FAAM Icon Logo in Black (.pdf)


Using the logo
To ensure consistent appearance of the logo in its intended form, please be aware of the following guidelines

  • Be careful not to distort or change the logo in any way, always use the version provided by FAAM. When you resize the logo, ensure that ‘maintain aspect ratio’ is selected in your software package.
  • To avoid legibility issues, the logo should be displayed at a minimum of 15mm wide for print, and 80px wide on digital screens.
  • A reasonable clearance zone should be applied when positioning the logo, this makes sure the logo has enough space around it to be legible alongside other objects. The margin around the logo should be equal to the width of the FAAM logotype.

Mid-Life Upgrade logo

While the Mid-Life Upgrade programme is happening an alternative version of the FAAM logo has been created, alongside a set of icons corresponding to the six MLU themes that can be used to identify MLU-specific activities. This is intended to provide a degree of separation between MLU activities and everyday FAAM activities, while remaining clearly under the FAAM brand.

Guidance on using the MLU logo and icons can be found here.

FAAM MLU Logo in Colour (.png)



The FAAM organisation has multiple stakeholders involved in its operation. The FAAM logo has been designed to sit simply alongside other logo identities.

Information about our stakeholder branding and logos can be found via their websites, the National Centre for Atmospheric Science, Avalon Aero, and the Natural Environment Research Council.

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