FAAM Logo and Branding Guidelines
It’s important that our logo and brand are used consistently and correctly. FAAM users should display the FAAM logo on any promotional or corporate materials they produce, including presentations, reports and websites.
Quick tips
- The facility name is the FAAM Airborne Laboratory. The previous name (the Facility for Airborne Atmospheric Measurements) was retired in 2016.
- The aircraft should be referred to as the FAAM Airborne Laboratory’s atmospheric research aircraft. Subsequent mentions within the same body of text should use terms like research aircraft or aircraft.
- Avoid using jargon or technical language where possible when describing FAAM and the work we do. Acronyms should be spelled out on first use.
Boilerplate text
A boilerplate is a single piece of text that describes our organisation. It can be used in press releases, event programmes, recruitment, and science publications. You can use or share our boilerplate:
The FAAM Airborne Laboratory operates a specially adapted atmospheric research aircraft managed by a unique team of scientists, engineers, flight technicians and project managers. The facility’s capabilities span fundamental meteorology, atmospheric chemistry, aerosol properties, cloud physics and remote sensing.
The FAAM Airborne Laboratory’s research aircraft is owned by UK Research and Innovation and the Natural Environmental Research Council. It is managed through the National Centre for Atmospheric Science, and leased through the University of Leeds.
The aircraft is supported, modified and upgraded by BAE Systems, operated by Airtask Group, and maintained by Avalon Aero. It is hangared in Bedfordshire, with Cranfield Airport at Cranfield University.
Our primary logo is available for download in a print-ready format (.pdf) or for digital use (.png). This is the first-choice logo for print and online material, and should be used for most communications that come into contact with key stakeholders, users, and the public.
FAAM Icon Logo in Colour (.png)
FAAM Icon Logo in Colour (.pdf)
For design flexibility we also provide the logo in mono-color as white or black. This may be needed to improve the legibility of the logo when placed against dark or blue background colours, or when printed in black and white.
FAAM Icon Logo in White (.png)
FAAM Icon Logo in Black (.png)
FAAM Icon Logo in Black (.pdf)
- Be careful not to distort or change the logo in any way, always use the version provided by FAAM. When you resize the logo, ensure that ‘maintain aspect ratio’ is selected in your software package.
- To avoid legibility issues, the logo should be displayed at a minimum of 15mm wide for print, and 80px wide on digital screens.
- A reasonable clearance zone should be applied when positioning the logo, this makes sure the logo has enough space around it to be legible alongside other objects. The margin around the logo should be equal to the width of the FAAM logotype.
Mid-Life Upgrade logo
While the Mid-Life Upgrade programme is happening an alternative version of the FAAM logo has been created, alongside a set of icons corresponding to the six MLU themes that can be used to identify MLU-specific activities. This is intended to provide a degree of separation between MLU activities and everyday FAAM activities, while remaining clearly under the FAAM brand.
Guidance on using the MLU logo and icons can be found here.
FAAM MLU Logo in Colour (.png)
The FAAM organisation has multiple stakeholders involved in its operation. The FAAM logo has been designed to sit simply alongside other logo identities.
Information about our stakeholder branding and logos can be found via their websites, the National Centre for Atmospheric Science, Avalon Aero, and the Natural Environment Research Council.